Post by rabia373 on Mar 10, 2024 2:58:49 GMT -5
The concept of Integrated Marketing Communication (IMC) is related to the planning, definition and implementation of communication strategies in all areas of marketing action, in order to refine communication and enhance its results . The application of IMC principles makes it possible to influence the behavior of the brand's audience more effectively . The idea is to articulate all the processes that involve marketing. In other words, from project conception to measuring results. What is Integrated Marketing Communication (IMC)? Integrated Marketing Communication is a strategy. Its objective is to unify the brand's communication with a focus on the needs of the consumer market, to provide them with the best experience . Therefore, IMC involves all stages of marketing. It starts with data collection, going through strategic planning , execution and control of actions and, of course, analysis of results. CIM creates identity in brand communication and contributes decisively to its positioning in the market . But despite this uniqueness, communication strategies need to consider the particularities of each format and the specific audiences within these formats. In other words, even though there is the same tone of voice within the communication , the language must be adapted to the medium in which it will be transmitted .
What is the importance and advantages of adopting Integrated Marketing Communication? By adopting Integrated Marketing Communication, the company builds an identity with its audience . Strategies like this facilitate communication and generate identification with the consumer. Furthermore, it adds value and strengthens the brand . This creates differen Whatsapp Number List tiation within the competing market, making the brand unique in its segment. When the brand has this identity, it becomes easier for the consumer to see its values and create a connection with it . Integrated Marketing Communication gives personality and creates the brand’s DNA. In turn, the perception of brand identity and communication helps to create clearer, stronger messages. In other words, more capable of influencing the consumer . And, it also directs marketing and communication actions in a single direction. By implementing a CIM, the brand achieves more consistency, relevance and efficiency in communicating with its audience. In addition to consumers, CIM also helps with contacts with other audiences, for example, employees, suppliers, partners, the press, etc. Benefits of Integrated Marketing Communication Builds the brand’s DNA, thus strengthening its identity and personality; Directs the entire team in the same direction, facilitating understanding and integration of its members; Makes brand communication more consistent.
Consequently, more efficient, increasing its impact and reducing noise; Brings coherence to the shopping journey, making dialogue within the shopping journey more effective, with the communication rule ; Boosts the brand's results, because it operates in all communication vehicles and formats; Establishes more strategic communication for the business; Reduces costs, as it avoids rework caused by communication noise; Defines the brand’s positioning, as it makes its values clearer and more accessible; It brings more resolution to customers and processes, because it also acts in the prevention and management of predictable problems. Steps to put together an efficient Integrated Marketing Communications strategy Let's now get to the practical part, with a guide for you to take the first steps in creating an Integrated Marketing Communication (IMC) strategy for your company. Make a detailed study of your target audience If the focus of CIM is the customer, the first step for you to build an efficient strategy is to have great clarity and knowledge about your target audience . In other words, you need to study your audience carefully, so that you can understand their needs, demands, interests and the like. This way, you will build an identity and communication for the brand that dialogues with this audience, that creates empathy and identification. Build communication planning We've already talked about marketing planning here on the blog.
What is the importance and advantages of adopting Integrated Marketing Communication? By adopting Integrated Marketing Communication, the company builds an identity with its audience . Strategies like this facilitate communication and generate identification with the consumer. Furthermore, it adds value and strengthens the brand . This creates differen Whatsapp Number List tiation within the competing market, making the brand unique in its segment. When the brand has this identity, it becomes easier for the consumer to see its values and create a connection with it . Integrated Marketing Communication gives personality and creates the brand’s DNA. In turn, the perception of brand identity and communication helps to create clearer, stronger messages. In other words, more capable of influencing the consumer . And, it also directs marketing and communication actions in a single direction. By implementing a CIM, the brand achieves more consistency, relevance and efficiency in communicating with its audience. In addition to consumers, CIM also helps with contacts with other audiences, for example, employees, suppliers, partners, the press, etc. Benefits of Integrated Marketing Communication Builds the brand’s DNA, thus strengthening its identity and personality; Directs the entire team in the same direction, facilitating understanding and integration of its members; Makes brand communication more consistent.
Consequently, more efficient, increasing its impact and reducing noise; Brings coherence to the shopping journey, making dialogue within the shopping journey more effective, with the communication rule ; Boosts the brand's results, because it operates in all communication vehicles and formats; Establishes more strategic communication for the business; Reduces costs, as it avoids rework caused by communication noise; Defines the brand’s positioning, as it makes its values clearer and more accessible; It brings more resolution to customers and processes, because it also acts in the prevention and management of predictable problems. Steps to put together an efficient Integrated Marketing Communications strategy Let's now get to the practical part, with a guide for you to take the first steps in creating an Integrated Marketing Communication (IMC) strategy for your company. Make a detailed study of your target audience If the focus of CIM is the customer, the first step for you to build an efficient strategy is to have great clarity and knowledge about your target audience . In other words, you need to study your audience carefully, so that you can understand their needs, demands, interests and the like. This way, you will build an identity and communication for the brand that dialogues with this audience, that creates empathy and identification. Build communication planning We've already talked about marketing planning here on the blog.