Post by account_disabled on Jan 23, 2024 3:22:29 GMT -5
Serhiy Koksharov, an independent expert on SEO promotion, a lecturer at the WebPromoExperts Academy and the author of the SEO PRO course , and the author of the devaka.ru blog, Serhiy Koksharov, spoke in more detail about these changes and prepared a checklist for checking the site after updating Google Page Experience. Briefly about the main changes In new ads, algorithms re-evaluate some ranking factors, introduce new signals and target specific verticals. For example, some updates only applied to medical or health sites. And in April, the Products Reviews Update took place, aimed at "reviewers" - sites that review products and provide affiliate links to them. Accordingly, SEO specialists did not have the opportunity to create a universal algorithm that would rank all sites at once according to the same rules.
Usually, the search engine chooses a goal, analyzes in which directions C Level Executive List the search quality is poor, and optimizes this direction. What is Page Experience Update? Under the phrase Page Experience Update, Google has combined a number of signals that were already taken into account in the search. What is Page Experience Update? Mobile version The algorithm takes into account the size of the font, the location of the elements, the width of the content and other signals for the ease of use of the site on a mobile device. Now it is very important for the algorithm to clearly receive the signals of the mobile version of the site and then use them to rank and display the site for publication. List of tools that check the mobile version of the site for usability: Google Mobile friendly test Google search console AMP / Web Story test Also, don't forget to use Google Ads tools. In the Google Mobile Friendly Test, it is enough to enter the URL of any page of the site. It is better to use several pages at once: the main page, one of the internal pages and another internal page.
For example, if you have an online store, you can use the category and product page. In Google Search Console, you can check the data directly from the search engine in a special report. Here, too, you can see how many errors there were, as well as whether these errors were related to mobile devices. A useful tool that tests the correctness of the implementation of AMP or the use of Web Story - AMP/Web Story Test . It will suit those who use AMP pages and fast loading pages. Or if you optimize your site for Web Stories. Web Stories on Google is another publication tool that resembles Stories from the Instagram or Facebook feed. The Web Stories format is short clips that can appear in search and the Discover feed and, according to Google, bring good traffic. Don't forget to check for AMP optimization, as this is primarily about how your site will appear on mobile devices in search. The site in search has several views. If we talk about the mobile version, then it can be a responsive version or a separate mobile version or an AMP version of your page. And these are already three versions of the site.
Usually, the search engine chooses a goal, analyzes in which directions C Level Executive List the search quality is poor, and optimizes this direction. What is Page Experience Update? Under the phrase Page Experience Update, Google has combined a number of signals that were already taken into account in the search. What is Page Experience Update? Mobile version The algorithm takes into account the size of the font, the location of the elements, the width of the content and other signals for the ease of use of the site on a mobile device. Now it is very important for the algorithm to clearly receive the signals of the mobile version of the site and then use them to rank and display the site for publication. List of tools that check the mobile version of the site for usability: Google Mobile friendly test Google search console AMP / Web Story test Also, don't forget to use Google Ads tools. In the Google Mobile Friendly Test, it is enough to enter the URL of any page of the site. It is better to use several pages at once: the main page, one of the internal pages and another internal page.
For example, if you have an online store, you can use the category and product page. In Google Search Console, you can check the data directly from the search engine in a special report. Here, too, you can see how many errors there were, as well as whether these errors were related to mobile devices. A useful tool that tests the correctness of the implementation of AMP or the use of Web Story - AMP/Web Story Test . It will suit those who use AMP pages and fast loading pages. Or if you optimize your site for Web Stories. Web Stories on Google is another publication tool that resembles Stories from the Instagram or Facebook feed. The Web Stories format is short clips that can appear in search and the Discover feed and, according to Google, bring good traffic. Don't forget to check for AMP optimization, as this is primarily about how your site will appear on mobile devices in search. The site in search has several views. If we talk about the mobile version, then it can be a responsive version or a separate mobile version or an AMP version of your page. And these are already three versions of the site.
